Stop the insanity!

The next time you see someone typing the words "after the fold" or "after the jump", please slap them upside the head and sternly ask "what the hell are you doing!?"

Help stop the trendy idiocy. We're on the web, not in a magazine or a newspaper.

There is no "fold", there is no "jump". And if you put in such obtrusive in-line ads that they make the reader completely unable to follow the story, then you're an idiot to begin with and stating "after the jump" isn't going to help your absolute design ineptitude.

Stop the insanity; smack the next person you see doing this, and if you find it on a website, make sure to leave a comment telling them how stupid it is.

Thank you.